Volkswagen | Break The Bias — Stefanía Luque

Volkswagen | Break The Bias

For international women’s day, Volkswagen Middle East wants to change the stereotype around women being bad drivers.

The idea is to create a light hearted film that highlights how equality between men and women has brought many positive things to males, focusing in things that they can do now that before they could not.

Agency: Cheil Middle East
Associate Creative Director: Diana Parra
Art Direction & Senior Motion Designer: Stefania Luque

Screen Shot 2023-02-04 at 10.56.14 AM.png

Screen Shot 2023-02-04 at 10.56.29 AM.png

Screen Shot 2023-02-04 at 10.56.38 AM.png

Screen Shot 2023-02-04 at 10.57.23 AM.png

Screen Shot 2023-02-04 at 10.58.26 AM.png

Screen Shot 2023-02-04 at 10.58.40 AM.png

Screen Shot 2023-02-04 at 10.58.49 AM.png

Screen Shot 2023-02-04 at 10.59.13 AM.png

Screen Shot 2023-02-04 at 10.59.23 AM.png

Screen Shot 2023-02-04 at 10.59.42 AM.png

Screen Shot 2023-02-04 at 10.59.52 AM.png

Screen Shot 2023-02-04 at 11.00.08 AM.png

Screen Shot 2023-02-04 at 11.01.14 AM.png

Screen Shot 2023-02-04 at 11.01.34 AM.png

Screen Shot 2023-02-04 at 11.01.47 AM.png

Screen Shot 2023-02-04 at 11.02.02 AM.png

Screen Shot 2023-02-04 at 11.02.36 AM.png

Screen Shot 2023-02-04 at 11.02.50 AM.png

Screen Shot 2023-02-04 at 11.03.02 AM.png

Screen Shot 2023-02-04 at 11.03.34 AM.png

Screen Shot 2023-02-04 at 11.03.45 AM.png

New Balance 850

New Balance | Fresh Foam