For Ramadan, we aim to infuse Al Masraf’s Instagram stories with a unique blend of content that resonates deeply with the spirit of the season. Ramadan is a time of profound unity and reflection, where communities come together to express gratitude and renew their intentions. In this context, our project will feature 30 pieces of content designed to reflect the heightened spiritual awareness of this period, celebrating the often-overlooked blessings of life while aligning with Al Masraf’s core values. By capturing the essence of gratitude and the sense of fortune that defines Ramadan, we seek to engage our audience in a meaningful dialogue and enhance their experience throughout this special month.

Agency: MRM/McCann
Ideation & Art Direction : Stefania Luque