In this project, our goal was to elevate the visitor experience at Madinah Station, a well-designed but conventional transit hub, by introducing unique and memorable elements. Collaborating with the strategy and experiential teams, we aimed to honor the spiritual journey of travelers and emphasize the station’s role in hospitality and generosity.

Our focus was on creating moments of delight that transform the station from a standard transit point into an immersive cultural experience, enhancing its role in promoting tourism and deepening visitors' connection with the region's rich heritage.

Agency: MRM/McCann

Art Director: Stefania Luque