COP28 (United Nations Climate Change Conference) approached, and Mashreq aimed to position itself as a regional leader in sustainability. As part of this initiative, the client promoted their campaign, "climb2change," and launched it with a remarkable stunt and projection on the Burj Khalifa during the COP28 launch night.

I led the conceptualisation, Art Direction, and Motion Design for a 3-minute video projected on the Burj Khalifa. By incorporating dynamic graphics and kinetic typography, I aimed to bring to life Mashreq marketing campaign #climb2change, strategically positioning Mashreq as a leading force for sustainability within the market and aligning with the COP28 vision.

Agency: Lightblue - Creative Experience Agency
Art Director & Senior Motion Designer: Stefania Luque